Critical success factors in industrial marketing supply chain management

Article English OPEN
Naser Azad; Seyed Mohsen; Seyed Aliakbar; Ali Nayeri;
(2012)
  • Publisher: Growing Science
  • Journal: Management Science Letters (issn: 1923-9335, eissn: 1923-9343)
  • Publisher copyright policies & self-archiving
  • Subject: Supply chain management | Marketing planning | Marketing strategies | Business records management | HF5735-5746

Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitabilit... View more
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