publication . Part of book or chapter of book . Article . 2018

Sport marketing

Omer Špirtović; Danilo Aćimović; Ahmet Međedović; Zoran Bogdanović;
Open Access
  • Published: 16 Jan 2018
  • Publisher: Routledge
Abstract
Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing belongs to business function of sport organization and represents primaly an economical process of connecting produktion (sport organizations with sportsmen and coaches) and consumption (sport and other public). Sport marketing is the reality in sport t...
Subjects
free text keywords: marketing, sport, sportsmen, Sports, GV557-1198.995
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Sport Mont
Article . 2010
http://dx.doi.org/10.4324/9781...
Part of book or chapter of book . 2018
Provider: Crossref
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