SPORT MARKETING
Omer Špirtović; Danilo Aćimović; Ahmet Međedović; Zoran Bogdanović;
- Publisher: Montenegrin Sports Academy and Faculty for Sport and Physical Education
- Journal: Sport Mont (issn: 1451-7485, eissn: 2337-0351)
- Publisher copyright policies & self-archiving
- Subject: marketing | sport | sportsmen | Sports | GV557-1198.995
Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion... View more