The marketing strategy of a small enterprise

Article English OPEN
Trandafilović Igor;
(2008)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: small enterprise | small enterpriser | SWOT analysis | communication mix | Marketing. Distribution of products | HF5410-5417.5

Small enterprise shows some specific characteristics which are necessary for creation of marketing strategy. The goal of this work is an attempt of marketing strategy analysis of the small enterprises. The necessary request of the analysis is to define the small enterpr... View more
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