The relationship between Eservice quality, Evalue, Esatisfacton and eLoyalty in online tourism portals

Article English OPEN
K Wood; CH Van Heerden;
(2013)

Customer satisfaction and loyalty are important drivers of business profits. In the online arena, acquisition costs are high, switching costs are low, the service encounter is non-personal and the Internet is often used only as a source of information. The aim of this a... View more
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