Effects of fashion vlogger attributes on product attitude and content sharing

Article English OPEN
Woojin Choi; Yuri Lee;
(2019)

Abstract Recently, general people posting vlog on newly shopped fashion and cosmetics items are gaining popularity, and it is growing more common to get consumer reviews or opinion through vlogs. In this paper, we examine the effect of vloggers’ attributes (i.e., attrac... View more
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