A Conceptual Understanding of Organizational Identity in the Social Media Environment

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Jimmy Young (2013)
  • Publisher: Indiana University School of Social Work
  • Journal: Advances in Social Work (issn: 1527-8565, eissn: 2331-4125)
  • Subject: Organizational identity, social media, strategy | Human settlements. Communities | HT51-65 | Sociology (General) | HM401-1281

Nonprofit organizations have increasingly adopted the use of social media over the last several years. This presents a myriad of challenges and opportunities in regards to organizational identity. This paper provides a conceptual understanding of identity as an entry po... View more
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