Developing Customer Trust in E-Commerce Using Inbound Marketing Strategies

Article English OPEN
Adrian MICU; Marius GERU; Angela-Eliza MICU;
  • Publisher: Dunarea de Jos University of Galati
  • Journal: Risk in Contemporary Economy (issn: 2067-0532, eissn: 2067-0532)
  • Related identifiers: doi: 10.18662/lumproc.rce2017.1.45
  • Subject: Economic theory. Demography | HB1-3840 | Economics as a science | HB71-74

Developing a new argument that digital content is a factor for inbound marketing campaigns is redundant, considering there are numerous papers in the relevant literature. The aim of this paper is to use FsQCA to demonstrate the direct implications of quality content as ... View more
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