Las corporaciones de radiotelevisión pública de la Unión Europea y el incipiente uso de la web 2.0 para comunicar RSC

Conference object, Article English OPEN
Fernández Lombao, Tania (2013)
  • Publisher: Ediciones Universidad de Salamanca
  • Journal: Fonseca: Journal of Communication (issn: 2172-9077)
  • Subject: Responsabilidad Social Corporativa | RSC | interactividad | P87-96 | Communication. Mass media | annual reports | interactivity | web 2.0 | Corporate Social Responsibility | memorias anuales

Corporate Social Responsibility is a concept that defines the model of corporate governance based on responsible, horizontal and interactive accountability as opposed to closed and rail control systems. This type of management has been associated, at an initial moment, ... View more
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