Marketing information system - concept and components

Article English OPEN
Domazet Ivana S. (2003)
  • Publisher: Srpsko udruĹženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Subject: MIS | internal data system | marketing information | market research | marketing analytical system | Marketing. Distribution of products | HF5410-5417.5

Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions. Dynamisation of economic ambience, based on the principles of a propulsive marketing economy is affirming a business philosophy which will be based on requests of the strategic marketing. Vital component of every successful company is information system, which helps data acquisition and analysis, and its transfer into information, which is then forwarded to users and management. Bearing that in mind, we have created marketing information system, which collects relevant data, analyses it and then produces information, which can be used in planning, implementation and control, those making your company more efficient.
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