Marketing information system - concept and components

Article English OPEN
Domazet Ivana S.;
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: MIS | internal data system | marketing information | market research | marketing analytical system | Marketing. Distribution of products | HF5410-5417.5

Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions. Dynamisation of economic ambience, based on the pri... View more
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