publication . Article . 2016

Directed Innovation of Business Models

Brad, Emilia; Brad, Stelian;
Open Access English
  • Published: 01 Jun 2016 Journal: International Journal of Management (issn: 2232-5107, eissn: 2232-5697, Copyright policy)
  • Publisher: International School for Social and Business Studies
  • Country: Slovenia
Abstract
Business model innovation is an important issue to keep business competitive and increase company’s profits. Due to many market attractors, identification of appropriate paths of business model evolution is a painful and risky process. To improve decision’s effectiveness in this process, an architectural construct of analysis and conceptualization for business model innovation that combines directed evolution and blue ocean concepts is proposed in this paper under the name of directed innovation. It displays the key points where innovations would happen to direct adaptation of the business model towards sustainable competitiveness. Formulation of mature solution...
Subjects
free text keywords: business model, directed innovation, blue ocean space, directed evolution, innovation determinants, university, Education, L, Business, HF5001-6182
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