Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

Article English OPEN
Dengjun Zhang; Geir Sogn-Grundvåg; Frank Asche; James A. Young;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su10051522
  • Subject: product differentiation | retail pricing | hedonic price model | sustainability | eco-labels | haddock | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

In attempts to differentiate their store imagery, grocery retailers frequently introduce new products, which are often rich in extrinsic attributes such as claims regarding healthiness and environmental sustainability. This paper explores retailers’ pricing strate... View more
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