Analyzing the user behavior towards Electronic Commerce stimuli

Article English OPEN
Carlota Lorenzo-Romero; María-del-Carmen Alarcón-del-Amo;

Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e. navigational structure as utilitarian stimulus) versus nonverbal web technology (music and pres... View more
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