Creating a Culture of Sustainability using Mission Statements of Cooperative Organizations
Nooraslinda Abdul Aris
Wan Mohd Yusof Wan Chik
Safawi Abdul Rahman
- Publisher: e-International Publishing House (e-IPH) Ltd., UK.
Environment-Behaviour Proceedings Journal (E-BPJ)
Mission statement | GF1-900 | Human ecology. Anthropogeography | culture; cooperative | sustainability
Mission statements are recognized as effective strategic management tools that influence firms’ performance. The evolution of a culture of sustainability begins with a mission statement that strikes a balance between financial performance and social commitments. The cle...