Creating a Culture of Sustainability using Mission Statements of Cooperative Organizations

Article English OPEN
Nooraslinda Abdul Aris ; Rohana Othman ; Wan Mohd Yusof Wan Chik ; Safawi Abdul Rahman (2016)
  • Publisher: e-International Publishing House (e-IPH) Ltd., UK.
  • Journal: Environment-Behaviour Proceedings Journal (E-BPJ) (issn: 2398-4287)
  • Related identifiers: doi: 10.21834/E-BPJ.V1I1.237
  • Subject: Mission statement | GF1-900 | Human ecology. Anthropogeography | culture; cooperative | sustainability

Mission statements are recognized as effective strategic management tools that influence firms’ performance. The evolution of a culture of sustainability begins with a mission statement that strikes a balance between financial performance and social commitments. The cle... View more
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