Impact of Social Media Applications on Small Business Entrepreneurs

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Malik Shahzad Shabbir ; Muhammad Saarim Ghazi ; Atta Rasool Mehmood (2016)
  • Publisher: HATASO
  • Journal: Management and Economics Research Journal (issn: 2469-4339, eissn: 2469-4339)
  • Related identifiers: doi: 10.18639/MERJ.2016.02.200914
  • Subject: Social media applications | Small business | Motivation and publicity | Business | HF5001-6182 | Economics as a science | HB71-74

The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way busines... View more
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