publication . Article . 2016

Impact of Social Media Applications on Small Business Entrepreneurs

Malik Shahzad Shabbir; Muhammad Saarim Ghazi; Atta Rasool Mehmood;
Open Access English
  • Published: 01 Feb 2016 Journal: Management and Economics Research Journal (issn: 2469-4339, eissn: 2469-4339, Copyright policy)
  • Publisher: HATASO
Abstract
The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising and publicity of their products and services. They make fan pages for their followers, and they warmly welcome their suggestions and opinions, which help in improving their bu...
Subjects
free text keywords: Social media applications, Small business, Motivation and publicity, Business, HF5001-6182, Economics as a science, HB71-74
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