Fuzzy Rule-based Analysis of Promotional Efficiency in Vietnam’s Tourism Industry

Article English OPEN
Nguyen Quang VINH; Dam Van KHANH; Nguyen Viet ANH;
(2015)
  • Publisher: Çankırı Karatekin University
  • Journal: Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (issn: 1308-5549, eissn: 2147-4206)
  • Subject: Promotion Efficiency | Fuzzy Rule-Based | Vietnam Tourism Industry | Business | HF5001-6182 | Finance | HG1-9999

This study aims to determine an effective method of measuring the efficiency of promotional strategies for tourist destinations. Complicating factors that influence promotional efficiency (PE), such as promotional activities (PA), destination attribute (DA), and destina... View more
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