CATEGORY MANAGEMENT IN THE MANAGEMENT OF MINIMUM ASSORTMENT OF THE PHARMACEUTICAL ORGANIZATION
I. F. Samoshchenkova
R. Y. Garankina
- Publisher: Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University
Farmaciâ i Farmakologiâ (Pâtigorsk)
(issn: 2307-9266, eissn: 2413-2241)
the category management | the minimum assortment | the List of Vital Essential and Necessary (VEN) Drugs | pharmaceutical organizations | ABC-analysis | VEN-analysis | Therapeutics. Pharmacology | RM1-950
The main principle of the category management is the management of product category as a separate business unit. Category management directs the activities of the pharmaceutical organization to meet the consumer requirements and to provide customers with maximum benefit...