CATEGORY MANAGEMENT IN THE MANAGEMENT OF MINIMUM ASSORTMENT OF THE PHARMACEUTICAL ORGANIZATION

Article Russian OPEN
I. F. Samoshchenkova; R. Y. Garankina;
(2017)
  • Publisher: Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University
  • Journal: Farmaciâ i Farmakologiâ (Pâtigorsk) (issn: 2307-9266, eissn: 2413-2241)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.19163/2307-9266-2017-5-1-49-63
  • Subject: the category management | the minimum assortment | the List of Vital Essential and Necessary (VEN) Drugs | pharmaceutical organizations | ABC-analysis | VEN-analysis | Therapeutics. Pharmacology | RM1-950

The main principle of the category management is the management of product category as a separate business unit. Category management directs the activities of the pharmaceutical organization to meet the consumer requirements and to provide customers with maximum benefit... View more
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