Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation
- Publisher: MDPI AG
socially responsible consumption | value conflict | retail regulation | Q methodology | South Korea | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350
Consumers have a dual role as economic actors who purchase products and as citizens comprising society. Thus, consumers may experience conflict between pursuing personal values (i.e., low price and high quality) and social values (i.e., equity and common good). In addit...