Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation

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Jin-Myong Lee; Hyo-Jung Kim; Jong-Youn Rha;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su9111968
  • Subject: socially responsible consumption | value conflict | retail regulation | Q methodology | South Korea | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

Consumers have a dual role as economic actors who purchase products and as citizens comprising society. Thus, consumers may experience conflict between pursuing personal values (i.e., low price and high quality) and social values (i.e., equity and common good). In addit... View more
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