publication . Article . 2017

Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation

Jin-Myong Lee; Hyo-Jung Kim; Jong-Youn Rha;
Open Access
  • Published: 01 Oct 2017 Journal: Sustainability, volume 9, page 1,968 (eissn: 2071-1050, Copyright policy)
  • Publisher: MDPI AG
Abstract
Consumers have a dual role as economic actors who purchase products and as citizens comprising society. Thus, consumers may experience conflict between pursuing personal values (i.e., low price and high quality) and social values (i.e., equity and common good). In addition, these choices can be affected by governmental regulation of retail markets. This study aimed to identify consumer perspectives toward socially responsible consumption (SRC) in the choice of grocery store format and to investigate actual store choice behavior across consumer groups with those different perspectives while considering the role of retail regulation. For this purpose, we conducted...
Subjects
free text keywords: Renewable Energy, Sustainability and the Environment, Geography, Planning and Development, Management, Monitoring, Policy and Law, Social value orientations, Advertising, Economics, Grocery store, Social responsibility, Internal conflict, Equity (finance), Ambivalence, Marketing, Common good (economics), socially responsible consumption, value conflict, retail regulation, Q methodology, South Korea, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350
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publication . Article . 2017

Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation

Jin-Myong Lee; Hyo-Jung Kim; Jong-Youn Rha;