GRAPHIC ADVERTISING, SPECIALIZED COMMUNICATIONS MODEL THROUGH SYMBOLS, WORDS, IMAGES WORDS, IMAGESArticle English OPEN
- Publisher: SORGING
- Journal: Journal of Industrial Design and Engineering Graphics (issn: 1843-3766, eissn: 2344-4681)
Subject: T351-385 | Mechanical drawing. Engineering graphics | graphic design, advertising, graphic communication. | Engineering design | TA174
The aim of the paper is to identify the graphic advertising components: symbol, text, colour, to illustrate how they cooperate in order to create the advertising message, and to analyze the corelation product – advertising – consumer.