GRAPHIC ADVERTISING, SPECIALIZED COMMUNICATIONS MODEL THROUGH SYMBOLS, WORDS, IMAGES WORDS, IMAGES

Article English OPEN
ADRONACHI Maria;
(2011)
  • Publisher: SORGING
  • Journal: Journal of Industrial Design and Engineering Graphics (issn: 1843-3766, eissn: 2344-4681)
  • Publisher copyright policies & self-archiving
  • Subject: T351-385 | Mechanical drawing. Engineering graphics | graphic design, advertising, graphic communication. | Engineering design | TA174
    acm: ComputingMilieux_MISCELLANEOUS
The aim of the paper is to identify the graphic advertising components: symbol, text, colour, to illustrate how they cooperate in order to create the advertising message, and to analyze the corelation product – advertising – consumer.
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