publication . Article . 2011

GRAPHIC ADVERTISING, SPECIALIZED COMMUNICATIONS MODEL THROUGH SYMBOLS, WORDS, IMAGES WORDS, IMAGES

ADRONACHI Maria;
Open Access English
  • Published: 01 Jun 2011 Journal: Journal of Industrial Design and Engineering Graphics (issn: 1843-3766, eissn: 2344-4681, Copyright policy)
  • Publisher: SORGING
Abstract
The aim of the paper is to identify the graphic advertising components: symbol, text, colour, to illustrate how they cooperate in order to create the advertising message, and to analyze the corelation product – advertising – consumer.
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: graphic design, advertising, graphic communication., Engineering design, TA174, Mechanical drawing. Engineering graphics, T351-385
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