publication . Article . 2016

Identifying and Ranking the Effective Factors on Successful Implementation of Social Commerce in Iran, Using AHP Fuzzy

Zahra Rahimi; Neda Abdolvand;
Open Access Persian
  • Published: 01 Jul 2016 Journal: Journal of Information Technology Management, volume 8, issue 2, pages 295-314 (issn: 2008-5893, eissn: 2423-5059, Copyright policy)
  • Publisher: University of Tehran
Abstract
Social commerce has been introduced as a new approach to increase sales, number of customers and reduce marketing expenditures. This approach is a combination of business, communication between people, as well as communicative and informative technologies based on web 2.0 Its achievement originated from different factors relied on business, individuals, culture, and technology. These factors have been primarily identified on the basis of library researches and classified into six infrastructural groups including: technical, economical and human resources, cultural, rules governing the countries, style of management, and business. Then, it identified priority of ...
Subjects
free text keywords: AHP Fuzzy, e-commerce, Social commerce, Social networks, Success factors, lcsh:Information resources (General), lcsh:ZA3040-5185
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