Blending traditional and digital marketing

Article English OPEN
Raluca Dania TODOR;
(2016)
  • Publisher: Transilvania University Press
  • Journal: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences (issn: 2065-2194, eissn: 2065-2194)
  • Publisher copyright policies & self-archiving
  • Subject: digital marketing | traditional marketing | inbound marketing | Economic theory. Demography | HB1-3840 | Economics as a science | HB71-74

It is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business and it is a must for companies to adapt to the new reality. Due to the fast evolution of the ... View more
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