Marketing communications of higher education institutions in the Republic of Serbia

Article English OPEN
Popović Ana;
(2015)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.5937/markt1503166P
  • Subject: higher education institutions | marketing communications | competition | competitive advantage | integrated marketing communications | higher education marketing | Marketing. Distribution of products | HF5410-5417.5

In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing commun... View more
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