Creating value added to customers: Marketing and sales role

Article English OPEN
Damnjanović Vesna; Filipović Vinka;
(2006)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: added value for customer | sales and marketing strategy | Marketing. Distribution of products | HF5410-5417.5

This paper presents the new trends in sales and marketing areas which reshaping markets and changing the way business is done. Marketing and sales management need a well-defined strategy for added value exploration, creation and delivery. The holistic marketing process ... View more
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