publication . Article . 2017

Model Penerimaan Petani Terhadap Teknologi Sistem Pertanian Organik Di Kabupaten Tasikmalaya

Iwan Inrawan Wiratmadja; Noneng Nurjanah; Amelia Kurniawati;
Open Access English
  • Published: 01 Apr 2017 Journal: Jurnal Manajemen Teknologi (issn: 1412-1700, eissn: 2089-7928, Copyright policy)
  • Publisher: Institut Teknologi Bandung
Abstract. The survey result of Indonesian Organic Alliance (AOI) shows that there were 40% increasing of organic food consumer during 2012 to 2013. This condition indicates that the availability of organic product should be increased. The purpose of this research is to develop a model which describes the factors that affect the farmers’ intention on implementing organic farming technology, especially in Tasikmalaya, Indonesia, and to identify the influence of perceived usefulness toward the attitude in implementing organic farming technology. The factors influencing farmers’ intention are identified through understanding about the influence of attitude, subjecti...
free text keywords: Acceptance of Technology, Theory of Planned Behavior, Theory of Acceptance Model, Organic Farming, Farmer’s Intention, Business, HF5001-6182, Alliance, Agricultural science, West java, Survey result, Indonesian, language.human_language, language, Organic product, Research model
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