publication . Article . 2015

The Effects Of Customer Satisfaction and Switching Costs On Customer Lo yalty In Health Care

Abidin Pişgin; İrfan Ateşoğlu;
Open Access English
  • Published: 01 Dec 2015 Journal: İşletme Araştırmaları Dergisi (issn: 1309-0712, Copyright policy)
  • Publisher: Isarder
In recent years, the increasing number of private hospitals and the change in service quality and service requirements offered to patients in our country has led to an increase in competition for patients. Becauseof higher competition in healtcare sector, hospitals change their approach and focus more first on retention and then new patient acquisition. As a result, the relationship between satisfaction, trust, loyalty and switching costs as well as factors that affect these variables gain stratejik importance for hospital managements. Therefore, in this study, the relationship between satisfaction, loyalty and switching costs are investigated for university hos...
Medical Subject Headings: health care economics and organizations
free text keywords: Health Care, Loyalty, Satisfaction, Switching Cost ., Business, HF5001-6182
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