publication . Article . 2011

THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

Rahizah Abd Rahim; Kasmah Tajuddin; Farah Waheeda Jalaludin;
Open Access English
  • Published: 01 Jan 2011 Journal: Asian Academy of Management Journal (issn: 1394-2603, eissn: 1985-8280, Copyright policy)
  • Publisher: Universiti Sains Malaysia
Abstract
Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR) does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and service...
Subjects
free text keywords: corporate social responsibility, consumer behaviour, Malaysia, Business, HF5001-6182
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