Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia

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Che Nawi Noorshella; Al Mamun Abdullah; Ahmad Raston Nursalihah;
(2015)

e-Service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of... View more
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