Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia

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Che Nawi Noorshella; Al Mamun Abdullah; Ahmad Raston Nursalihah;
  • Publisher: SAGE Publishing
  • Journal: SAGE Open (issn: 2158-2440)
  • Related identifiers: doi: 10.1177/2158244015576550
  • Subject: History of scholarship and learning. The humanities | AZ20-999 | Social Sciences | H

e-Service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of... View more
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