E-Commerce as an instrument of governing SMEs’ marketing strategy in an emerging economy

Article English OPEN
Lawrence Mpele Lekhanya;
(2016)
  • Publisher: Publishing house "Virtus Interpress"
  • Journal: Risk Governance & Control: Financial Markets & Institutions (issn: 2077-429X, eissn: 2077-4303)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.22495/rgcv6i4c2art7
  • Subject: Consumer Buying | Small and Medium Enterprises | E-Commerce | Behavioural Change | Rural | Products | Finance | HG1-9999

The purpose of this paper is to report on the use of e-commerce an instrument of governing SMEs’ marketing strategy in an emerging economy. The study aimed to assess and critically discuss various factors influencing the use of e-commerce as an instrument of governing S... View more
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