publication . Article . 2016

Representation of Business Culture in Selected Malaysian Short Stories

Zanirah Wahab; Radzuwan Ab Rashid;
Open Access English
  • Published: 01 Nov 2016 Journal: International Journal of Applied Linguistics and English Literature (issn: 2200-3592, eissn: 2200-3452, Copyright policy)
  • Publisher: Australian International Academic Centre PTY. LTD.
Globalisation has brought numerous changes in all aspects of life especially in the economic sector. For the past few decades, the importance of economic growth and achievement has become the “obsession” of people around the world. Malaysia is no exception to this economic globalisation whirlwind. As well-known business hub with cutting edge technologies and blooming business enterprises, economic globalisation has shifted the way Malaysian society view things or connect with one another. This paper explores how business culture is represented in Malaysian short stories as well as examines the stand of the writers regarding the impact of economic globalisation o...
free text keywords: Globalisation, economy, Malaysia, fiction, business culture, short stories, Philology. Linguistics, P1-1091, English literature, PR1-9680
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