publication . Article . 2011

Passive Audience or Who Select Beyond Media? A Comparative Study in Communication Texts & Theories

Mahdi Mohsenian Rad; Amir Abdolreza Sepanji;
Open Access Persian
  • Published: 01 Apr 2011 Journal: Taḥqīqāt-i Farhangī-i Īrān (issn: 2008-1847, eissn: 2476-5058, Copyright policy)
  • Publisher: Iranian Institute for Social and Cultural Studies
The present article is to study the characteristics and general nature of audience and is described it as "Audience phantasm" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials' imaginations of audiences become far from related bare facts have happened in the era of global media and the nature of audiences. Knowing and analyzing the image of audiences presented in new communication theories. Accordingly, as the abovementioned authorities’ viewpoint of audiences exposed to media messages keeps distance from the true nature of media acti...
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: : Audience Phantasm, Audience, The people Beyond Media, User, Uses & Gratifications Theory, History of scholarship and learning. The humanities, AZ20-999, Social sciences (General), H1-99
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