publication . Article . 2010

Understanding Retailers’ Acceptance of Virtual Stores

Irene Y.L. Chen;
Open Access English
  • Published: 01 Sep 2010 Journal: Knowledge Management & E-Learning: An International Journal (issn: 2073-7904, Copyright policy)
  • Publisher: Hong Kong Bao Long Accounting & Secretarial Limited
The acceptance of e-commerce among consumers has stimulated the rise of virtual stores. Increasing traditional retailers or people who do not have sufficient capital for maintaining a brick-and-mortar store have considered using virtual stores to reach global market. In the e-commerce literature, there has been rich research evidence concerning consumers’ acceptance of virtual stores. However, rigorous academic research on retailers’ acceptance of virtual stores is relatively scarce today. This study draws upon the theory of planned behavior and information richness theory to propose an integrated theoretical model. A field survey is used to collect data from e-...
free text keywords: E-Commerce, E-Learning, virtual store, General Works, A
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