Understanding Retailers’ Acceptance of Virtual Stores

Article English OPEN
Irene Y.L. Chen;
(2010)
  • Publisher: Hong Kong Bao Long Accounting & Secretarial Limited
  • Journal: Knowledge Management & E-Learning: An International Journal (issn: 2073-7904)
  • Subject: E-Commerce | E-Learning | virtual store | General Works | A

The acceptance of e-commerce among consumers has stimulated the rise of virtual stores. Increasing traditional retailers or people who do not have sufficient capital for maintaining a brick-and-mortar store have considered using virtual stores to reach global market. In... View more
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