publication . Article . 2017

THE USE OF NEW DISTRIBUTION CHANNELS TO INCREASE THE EFFICIENCY OF INSURANCE COMPANIES

Olga N. Kozlova; Olga N. Kotova; Elizaveta V. Pavlovskaya;
Open Access Russian
  • Published: 01 Sep 2017 Journal: Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 3 (issn: 1998-992X, eissn: 2408-9478, Copyright policy)
  • Publisher: Volgograd State University
Abstract
The article deals with the issues of increasing the efficiency of insurance companies on the basis of using new non-traditional distribution channels. The relevance of the topic is justified by the automation of management processes, a new generation of consumers focused on new technologies, the use of the Internet, growing and selling functional mobile gadgets. The insurance companies use new distribution channels via the Internet network along with the traditional means for the expansion of the insurance portfolio and attracting active and passive consumers. The calculations carried out on the basis of the data of the Bank of Russia show that the share of such...
Subjects
free text keywords: distribution channels, the Internet, mobile gadgets, insurance products, Economics as a science, HB71-74
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