Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi
- Publisher: Universitas Atma Jaya Yogyakarta
Jurnal Ilmu Komunikasi
(issn: 1829-6564, eissn: 2548-8643)
Communication. Mass media | P87-96
Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-st...