Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi
Article
English
OPEN
Rebekka Rismayanti
(2017)
- Publisher: Universitas Atma Jaya Yogyakarta
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Journal:
Jurnal Ilmu Komunikasi
(issn: 1829-6564, eissn: 2548-8643)
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Related identifiers:
doi: 10.24002/jik.v13i2.835
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Subject:
Communication. Mass media | P87-96
Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-st...
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