Brand Marketing Model on Social Networks

Article English OPEN
Jolita Jezukevičiūtė ; Vida Davidavičienė (2014)
  • Publisher: Vilnius Gediminas Technical University
  • Journal: Mokslas: Lietuvos Ateitis (issn: 2029-2341, eissn: 2029-2252)
  • Related identifiers: doi: 10.3846/mla.2014.015
  • Subject: brand, social networks, organizations, consumers, marketing model, image, reputation. | Technology | T | Science | Q

The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalysis of a single case study revealed a brand marketingsocial networking tools that affect consumers the most. Basedon information analysis and methodological studies, develop abrand marketing model on social networks.
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