Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

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Dabija Dan-Cristian; Chebeň Juraj; Lančarič Drahoslav;
  • Publisher: Sciendo
  • Journal: Studies in Business and Economics (issn: 2344-5416)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.1515/sbe-2017-0034
  • Subject: Green marketing | consumer purchase behavior | Consumer generations | Environmental friendly products | cross-country analysis | apparel | footwear and sportswear retail | Business | HF5001-6182

Recent changes of the environment and in the society have altered consumers’ preferences and brought new concerns among local communities regarding environmental protection and organizations responsibility, the adoption of environmentally friendly strategies, as well as... View more
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