The Visuality, Embodiment and Gender Performance of Korean Pop: A Study on the Production, Consumption and Appropriation of the MVs of “Girls’ Generation”

Article Chinese OPEN
Ming-Tsung Lee;
  • Publisher: National Chengchi University
  • Journal: Mass Communication Research (issn: 1016-1007, eissn: 1016-1007)
  • Publisher copyright policies & self-archiving
  • Subject: embodiment | gender identity | Girls’ Generation | K-Pop | music video (MV) | visuality | Communication. Mass media | P87-96

This paper tries to resolve the puzzle firstly: how can Korean pop (K-Pop) become transbordering since Korean is not the main language in the world? It can be attributed to the policy input and capital integration, the textual circulation through emerging audio-video pl... View more
Share - Bookmark