Distribution alternatives for a small wine-producer

Article English OPEN
Radka Šperková; Jiří Duda;
(2010)
  • Publisher: Mendel University Press
  • Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (issn: 1211-8516, eissn: 2464-8310)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.11118/actaun201058060553
  • Subject: direct sales | distribution channels | retail chains | wine production industry | wine-shops | Agriculture | S | Biology (General) | QH301-705.5

Distribution can be defined as a way of goods from producer to consumer. In wine production industry there exist several distribution channels, through which wine is distributed to the final consumer. Aim of this paper is to identify and compare advantages and disadvant... View more
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