publication . Article . 2016

Emerging Competitive Strategies in the Global Luxury Industry in the Perspective of Sustainable Development: the Case of Kering Group

Roberta PEZZETTI; Matteo DALL’AVA;
Open Access English
  • Published: 01 Jun 2016 Journal: Management Dynamics in the Knowledge Economy (issn: 2286-2668, Copyright policy)
  • Publisher: Faculty of Management National University of Political Studies and Public Administration
In the last years, many drivers should motivate luxury companies to engage in more sustainable practices. On the one hand, consumers seek new forms of luxury that shows respect for natural resources and human beings, yet standing by traditional factors such as quality, creativity, originality, craftsmanship and savoirfaire. The recent economic crisis has thrust the consumers towards the search for responsible luxury. In the new economic and competitive scenario, luxury brands would base their identity and image on a set of values through which they should be known and publicly judged by both clients and the market; sustainable development and corporate social re...
free text keywords: sustainability sustainable luxury, strategic development, fashion luxury, Business, HF5001-6182
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