publication . Article . 2014

DESCRIPTIVE BUSINESS INTELLIGENCE ANALYSIS: CUTTING EDGE STRATEGIC ASSET FOR SMES, IS IT REALLY WORTH IT?

Sivave Mashingaidze;
Open Access English
  • Published: 01 Oct 2014 Journal: Journal of Governance and Regulation (issn: 2220-9352, eissn: 2306-6784, Copyright policy)
  • Publisher: Publishing house "Virtus Interpress"
Abstract
<jats:p>The purpose of this article is to provide a framework for understanding and adoption of Business Intelligence by (SMEs) within the Zimbabwean economy. The article explores every facet of Business Intelligence, including internal and external BI as cutting edge strategic asset. A descriptive research methodology has been adopted. The article revealed some BI critical success factors for better BI implementation. Findings revealed that organizations which have the greatest success with BI travel an evolutionary path, starting with basic data and analytical tools and transitioning to increasingly more sophisticated capabilities until BI becomes an intrinsic...
Subjects
free text keywords: Cutting Edge, Business Intelligence, Asset, Strategic, Organizational behaviour, change and effectiveness. Corporate culture, HD58.7-58.95, Finance, HG1-9999, business.industry, business, Strategic asset allocation, Marketing
Related Organizations
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