MARKETING STRATEGY IN SPORTS SPONSORSHIP

Article English OPEN
Srećko Novaković;
(2012)
  • Publisher: Montenegrin Sports Academy and Faculty for Sport and Physical Education
  • Journal: Sport Mont (issn: 1451-7485, eissn: 2337-0351)
  • Publisher copyright policies & self-archiving
  • Subject: sponsorship | strategy | marketing | image | influence | teams | result. | Sports | GV557-1198.995

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image fo... View more
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