The Relationship between Cost Leadership Strategy, Total Quality Management Applications and Financial Performance

Article English OPEN
Ali KURT ; Cemal ZEHİR (2016)
  • Publisher: Dogus University
  • Journal: Doğuş Üniversitesi Dergisi (issn: 1302-6739, eissn: 1308-6979)
  • Subject: Cost Leadership Strategy | Total Quality Management Applications | Financial Performance | Competition Strategies | Commerce | HF1-6182 | Business | HF5001-6182 | Economic theory. Demography | HB1-3840 | Economics as a science | HB71-74

Firms need to implement some competition strategies and total quality management applications to overcome the fierce competition among others. The purpose of this study is to show the relationship between cost leadership strategy, total quality management applications a... View more
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