The promotion of phisical activity in shockvertising campaigns

Article English OPEN
Widawska-Stanisz Agnieszka ; Sowier-Kasprzyk Izabella (2017)
  • Publisher: Sumy State University
  • Journal: Economic Processes Management (issn: 2311-6293, eissn: 2311-6293)
  • Subject: advertising | shockvertising | marketing of services | Economic growth, development, planning | HD72-88

Preferring passive life style and the problems with obesity eventuating from this fact, have become very common in many countries. According to research, the physical activity of Poles turns out to be under the average for EU countries. (Sport activity of Poles, 2015, p... View more
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