COMMUNICATION MANAGEMENT CRISIS IN SOCIAL NETWORKS

Article Spanish OPEN
Ana Mª Enrique Jiménez;
(2013)
  • Publisher: Fundación Unamuno
  • Journal: Revista Orbis (issn: 1856-1594)
  • Publisher copyright policies & self-archiving
  • Subject: gestión | comunicación | crisis | redes sociales | imagen | Education | L | Communication. Mass media | P87-96

It is often in the social networks where you detect the first signs of a potential crisis situation. Today, many companies decide to be present in social networks to communicate, listen and respond to their audiences openly with immediacy. A simple complaint is visible ... View more
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