Health care marketing: Basic features

Article English OPEN
Gajić-Stevanović Milena;
(2006)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: marketing strategy | Marketing. Distribution of products | marketing approach | HF5410-5417.5 | healthcare marketing | social responsibility | healthcare
    acm: InformationSystems_MISCELLANEOUS

Paper discuss an introduction to importance's as well as challenges facing health care sector in many countries. Particular attention is devoted to the preconditions and/or basic requirements have to be developed in order to make health sector to functioned. Focusing to... View more
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