publication . Article . 2006

Health care marketing: Basic features

Gajić-Stevanović Milena;
Open Access English
  • Published: 01 Jan 2006 Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Paper discuss an introduction to importance's as well as challenges facing health care sector in many countries. Particular attention is devoted to the preconditions and/or basic requirements have to be developed in order to make health sector to functioned. Focusing to end users as well as employing marketing tools ought to be right orientation.
ACM Computing Classification System: InformationSystems_MISCELLANEOUS
free text keywords: marketing approach, healthcare, marketing strategy, social responsibility, healthcare marketing, Marketing. Distribution of products, HF5410-5417.5
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