publication . Article . 2015

Film Advertising in the Albanian Press before World War II

Vjollca Hysi Panajoti; Mirdaim Axhami; Loreta Zela Axhami;
Open Access English
  • Published: 01 May 2015 Journal: EIRP Proceedings, volume 10, issue 1, pages 625-630 (issn: 2067-9211, eissn: 2069-9344, Copyright policy)
  • Publisher: Danubius University
Abstract
This paper aims at studying the development of film advertising in the 1930’s Albanian press. Through advertising we struggle to read a piece of the Albanian monarchy’s history. Considering advertising as a historical source tends to reflect the economic, social and cultural life of the country. The study focused on the features, characteristics and uniqueness of advertising the films in relation to other ads present in print. Who were the people who created the ads, how does the Albanian press film advertising compare to advertising in the foreign press and what were the difficulties facing advertising at this time, are the other important issues addressed in t...
Subjects
free text keywords: film advertising; Albanian press; history, lcsh:Political science (General), lcsh:JA1-92
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Article . 2015
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