Empirical testing of Kotler's high-performance factors to increase sales growth

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Oren Dayan; Cecil A. Arnolds; Miemie Struwig;

Purpose and/or objectives: The primary objective of this study is to empirically test Kotler's (2003) high-performance model which ensures an increase in sales growth. More specifically, the study explores the influence of process variables (as measured by marketing ... View more
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