THE GLOBAL MARKET OF SMALL BUSINESSES BY E-COMMERCE PLATFORMS

Article English OPEN
Domenico CONSOLI;
(2016)
  • Publisher: Nicolae Titulescu University Publishing House
  • Journal: Challenges of the Knowledge Society (issn: 2068-7796, eissn: 2068-7796)
  • Publisher copyright policies & self-archiving
  • Subject: Small Business | e-commerce | ICT | social media | web 2.0 | global market. | Social sciences (General) | H1-99

Nowadays we live in a global market era. For small businesses (SBs), that do not have financial and human resources, to sell in a big market by an e-commerce platform can be a competitive strategy. The electronic platform can reinforce the weaknesses of an absence of a ... View more
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