COMPETITIVE ADVANTAGE IN THE ENTERPRISE PERFORMANCE

Article German OPEN
PRUNEA Ana Daniela;
(2014)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science (issn: 1222-569X, eissn: 1582-5450)
  • Subject: competitive advantage; companies; competition; strategies | Business | HF5001-6182 | Finance | HG1-9999

Rapid changes in market characteristics and the technological innovations are common and faster challenges, resulting in products, processes and technologies. The competitive advantage is volatile, difficult to obtain and more difficult to maintain and strengthened with... View more
Share - Bookmark