Towards a universal definition of competitive intelligence

Article English OPEN
Rene Pellissier; Tshilidzi E. Nenzhelele;
(2013)
  • Publisher: AOSIS
  • Journal: South African Journal of Information Management (issn: 2078-1865, eissn: 1560-683X)
  • Related identifiers: doi: 10.4102/sajim.v15i2.559
  • Subject: Competitive Intelligence | Competitive Advantage | Ethics | Definition of Competitive Intelligence | Management information systems | T58.6-58.62 | Information theory | Q350-390

Background: Enterprises face intense competition caused by globalisation. Consequently, enterprises look for tools that provide a competitive advantage. Competitive intelligence (CI) provides a competitive advantage to enterprises of all sizes. There are many definition... View more
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