Development of Geo-Marketing

Article Russian OPEN
Tatiana Ozhereleva;
(2014)
  • Publisher: Academic Publishing House Researcher
  • Journal: Evropejskij Issledovatelʹ (issn: 2219-8229, eissn: 2224-0136)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.13187/er.2014.84.1776
  • Subject: marketing | geo-marketing | information technology | Social Sciences | spatial economics | H | management information technology
    acm: InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS | InformationSystems_DATABASEMANAGEMENT | GeneralLiterature_MISCELLANEOUS | InformationSystems_INFORMATIONSTORAGEANDRETRIEVAL

This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of ... View more
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