publication . Article . Part of book or chapter of book . 2012

How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

Eran Fisher;
Open Access
  • Published: 25 May 2012 Journal: tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, volume 10, pages 171-183 (issn: 1726-670X, eissn: 1726-670X, Copyright policy)
  • Publisher: Information Society Research
Abstract
<jats:p>Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysi...
Subjects
free text keywords: Communication, Computer Science Applications, Social network, business.industry, business, Mass media, Sociology, Public relations, Political economy, Relations of production, Dialectic, Social media, Marxist philosophy, Alienation, Socialization, Marxist theory, Social Network Sites, audience work, exploitation, Communication. Mass media, P87-96, Communities. Classes. Races, HT51-1595
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publication . Article . Part of book or chapter of book . 2012

How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

Eran Fisher;